Violation Type:Transactional Coerced Endorsement

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Violation Type
TCE

Transactional Coerced Endorsement


In some cases, a product or service, usually a website, may attempt to coerce a user into endorsing a product or service (usually the same one) by demanding that they make some sort of "social media" post (typically on Facebook or Twitter) in order to use or continue to use the product or service.

An example of a broker facilitating these transactions is paywithatweet.com.

Coerced endorcement is effectively under duress and thus meaningless; the act of coercion defeats the whole premise of endorsement.

Transactional coerced endorcement, as a form of coerced endorcement, constitutes a violation.